Keyword Relevancy: Seo Tips
Many marketers use some form of search engine optimization, but often after building their pages. Knowing how to choose keywords, and use them in title tags and meta descriptions, can help you improve your search engine ranking. Here are five search engine optimization tips, to perform before submitting your pages.
- Keyword relevant title tags
Title tags are a search engine favorite. The title tag gives a web page it's identity, just as an identification card proves who you are. First, you need to see which search terms are most popular, and increase the relevancy of those terms within your page title. Here's an example:
Say you are a seller of racing products. One of your products is for diesel racing. It would be good, to have a high search engine ranking for that key phrase. But after researching keywords, you find that "diesel performance", is a more targeted keyword phrase for your web page. Now, knowing your market has good search volume, you could create a title tag like this:
Diesel Performance - Racing Products & Supplies
This title tag leaves no guesses about your online business. A search engine could rank this page title for diesel performance, performance racing, and racing products & supplies. This title tag has everything related to your business, with just five words.
- Meta description tags
Next comes the details of your page. The meta description should match the keywords in the title tag, and summarize the content of your web page. While the title tag helps the search engines find you, the meta description specifies your intent. Since you will be selling racing products and supplies, the search engines need to know this. Here's an example:
You will want to be as descriptive as you can for the search engines. Your products and supplies are superior, and you shouldn't waste time to let the search engines know. Your description could be created like this.
Suppliers of diesel products for auto racing enthusiasts. Diesel Performance and racing supplies for, adding turbo, increasing speed, and engine performance
The meta description can be written many ways, but by planning a similar strategy, you can build a good foundation.
- Keywords should match, or be related to the search query
Searchers use many different keywords to find what they want. They also depend on search engines to help. To provide the best results, search engines rank the keyword count and related keywords as relevancy. Since people use different keywords to find racing product, you can build a keyword list like this.
diesel performance, performance racing, products, supplies, diesel racing, increasing, racing speed, turbo, engine performance supplies, racing products, diesel racing products
These keywords are not only in the title and description tags, there're also related to what a user might type into the browser to find products that you sell.
The key to a high search engine ranking is defining what people are searching for, and building content rich pages for search engines to index.
- Web page addresses
Search engines also match the keywords, with the words in your page url. This is one of the ranking and optimization factors many sites miss. For the key phrase diesel performance, a page's url (www.mysite/products/diesel-performance/supplies.html), receives a higher search engine ranking, (when also using the search terms in the page title) than a page with diesel performance only in the title. In short, try to use keywords, and related search terms, throughout the design of your content.
- Highlighted keywords
When key terms are bolded, underlined, or used in a bigger font, these mark ups give a boost to your search engine ranking. The search engines say that when content is marked up, the specific words must be important details, of what the page is about. It's a good strategy to bold the opening phrases of each paragraph, and underline, or use bigger fonts, to emphasize main points.
These search engine optimization tips, are for improving the keyword relevancy of your content. When creating new content remember to:
Do keyword research
Use keywords in the page title
Use keywords and related terms in meta descriptions
Use keywords in the web address
Highlight key term in paragraphs